Mazda is known for offering performance-oriented vehicles that combine premium features with athletic good looks. In the past, these vehicles have appealed greatly to the younger demographics, but now Mazda is looking to appeal to different branch of this young audience — those that have a taste for luxury.
As the new Chief Marketing Officer Dino Bernacchi took over, he decided he wanted to create a clear, unified message that rests in the sweet spot between mass market and luxury cars. He wants to do so by creating a Mazda marketing makeover that cultivates high-quality vehicles with both well-built interiors and smart technologies.
Because of this, Mazda now offers the high-end “Signature” trim level on many of its vehicles, including the CX-5 and CX-9. This trim offers premium features like Nappa leather seats, a Santos Rosewood trim, and all-wheel drive. It also comes standard with innovative tech like an Active Driving Display with Traffic Sign Recognition, Pedestrian Detection, and climate-controlled seating.
With these new luxury appointments, Mazda has entered into competition with established luxury brands like BMW and Audi. That’s the exact direction that Bernacchi has planned on taking the Mazda brand, helping to enhance the Japanese carmaker’s fun-loving reputation throughout the automotive industry.
You can see Mazda luxury in person when you visit our team of friendly and knowledgeable staff at Atzenhoffer Mazda.